In Japan, Hello Kitty is much different. Universally she represents purity, cuteness and innocence. But in Japan, cuteness has an aesthetic value in all forms of pop culture and marketing. Because of this reason, cute or "kawaii" fashion for women stays well into their 20's. While in America, women want to grow up faster so Hello Kitty stays in younger age groups and stays relevant longer in Japan.

Some Japanese fans feel an emotional attachment to Hello Kitty.

Sanrio Puroland in Japan has theme rides, attractions, musicals, and restaurants all centered around Hello Kitty and her many friends!

Sanrio Puroland

"Flying has never been so much fun", until Eva Air teamed up with Hello Kitty to create this adorable jet plane that flies worldwide! Similar to most Sanrio products, each plane switches its products with the seasons and keeps all travelers comfortable, including first class.

Take a virtual tour of this cute plane and all of its adorable accommodations.

Eva Air